CREtech’s annual event in New York is one of the best places for commercial real estate professionals to get up to speed on the progress tech companies have made over the past year. It’s an exciting time, the success of conferences like CREtech is testament to real estate’s rapid embrace of PropTech.
And yet, technology and real estate companies often speak different languages, which leads many professionals to feel like they’re trying to drink from a fire hose.
One major problem is buzzwords. Terms like “machine learning” and “artificial intelligence” are easy to throw on marketing materials but don’t tell landlords much or help them differentiate platforms. Worse, the real-world applications of these terms actually represent amazing technological leaps that could greatly benefit real estate companies.