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Amazon targets hotels with new ‘Alexa for Hospitality’ voice service, inks Marriott deal

Written by CRETech | Jun 20, 2018 4:10:25 AM

Amazon is making a big push to get its Alexa voice technology inside hotel rooms.

The Seattle tech giant today announced “Alexa for Hospitality,” an expansion of initial tests using Alexa and Amazon’s Echo device as a way to let hotel guests order room service, call the front desk, control the lights, change the TV channel, play music, and more — all with their voice.

Amazon inked a deal with Marriott to roll out the technology this summer at select properties in Marriott Hotels; Westin Hotels & Resorts; St. Regis Hotels & Resorts; Aloft Hotels; and Autograph Collection Hotels. Alexa will also be available at boutique properties including Thompson Hotels; Joie de Vivre; Destination Hotels; and Alila, in addition to vacation rental properties from RedAwning.