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Real-Estate Agents Look to AI for Sales Boost

Written by brandonlin | Jun 25, 2021 6:28:14 PM

Information-technology executives at some real-estate firms are rolling out artificial-intelligence-based tools designed in part to help agents close deals faster, which could prove useful in today’s hot housing market.

While the selling and buying of homes remains an agent-driven business, IT leaders say such tools can augment their efforts, especially in a market with record prices and tight inventory.