With a group of people surrounding him, Neal Krajewski lifted up his cellphone with the screen facing toward the crowd, pointed the phone’s camera at an image on a banner, and within seconds, a video appeared. Krajewski, an Ormond Beach, Florida, real estate agent, was showing off how agents and commercial real estate brokers could use his augmented reality application, Captum, in their own virtual/video ads. “I’m not a tech guy but I had a vision,” Krajewski said to Bisnow while he was demonstrating his product at the National Association of Realtors conference on Saturday. “This type of advertisement creates such an emotional connection … And when you stimulate someone’s emotion, the mental retention they will have from that experience is far greater than looking at a traditional (business) card or flyer.”