The retail market successfully emerged into 2019 with a bright future ahead, but that doesn’t mean the industry as a whole isn’t looking to minimize costs moving forward. Particularly in terms of IT. “Everybody wants to innovate, but as inexpensively as possible,” said Sucharita Kodali, vice president and principal analyst at Forrester Research, according to BizTech. As far as this year’s foresight goes, the following are Kodali’s major projected areas of retail interest: shopper personalization, data privacy, in-store mobility, and omnichannel innovation.