Online privacy gets a lot of attention, especially as online sales grow each year, but privacy — and its potential loss at the hands of data-collecting devices — is a rising concern in a brick-and-mortar retail context as well.
Consumer data is now one of the most valuable assets for nearly all retail companies — not just digital ones, Axios reports.
Most large businesses operate simultaneously in both physical and digital realms, and the boundaries between data use online and offline have blurred.