Amid the war on brick-and-mortar, Bumble is bucking the trend.
Two years after experimenting with its first pop-up shop in Soho, the dating app is opening a permanent cafe in the same neighborhood. The space will be a coffee shop during the day and transition to a wine bar at night with small plates that won’t humiliate cafe-goers during dates or networking meetings — so no wings, no spaghetti and no sauce-drenched hamburgers.