When your company is a triangle but the market is asking for a square, how do you get there? We are all a form of water. As a company made up of people, values, mission and brand, we can all recognize that what we do as people determines the outcome of the business. As shape shifting individuals, ever changing and growing humans, we have to work together to create organizational and group change. When the company is a triangular block of ice, made up of unique personalities, but the world demands a square ice cube, we must melt down to our liquid properties and refreeze into the desired form. Chiseling into form is nearly impossible and getting molecular H2O, proudly bonded, to separate and reduce down to water is one heck of an ask.