Construction is a key industry across the world, representing approximately 13% of worldwide GDP or roughly $10 trillion in annual spend on construction-related goods and services. The sector employs over 7% of the world’s working population. Despite its relevance, the industry has struggled to evolve its approaches, and its productivity has suffered as a result. In fact, construction is one of the only industries that has experienced productivity losses over the last several decades. One of key reasons for the construction's productivity losses is the industry's lack of investment in research & development ("R&D") - resulting in stagnating innovation, even while the complexity of buildings and customer demands have increased.