Listening to your tenants is well and good, but creating office buildings that people actually want to work in requires an additional step: analysing what they actually do.
The ability to utilise data to measure how people use offices and the districts around them is revolutionising the ability of office owners to understand how best to design buildings and the amenities to add, according to panelists at Bisnow London’s Creative Office bash. That is especially the case when this is combined with surveying staff and talking to corporate clients, because the two sets of information don’t always add up.