When the Durst Organization rejected WeWork’s bid to take 12 floors at One World Trade Center last year, the developer had an idea for its own flexible office space operation.
The concept of Durst setting out on its own ultimately wasn’t the reason for giving WeWork the boot, but the embattled co-working giant did help inspire “Durst Ready,” a new flexible office space leasing arm that will launch next week. The company saw an opportunity to compete with co-working firms for small to mid-sized tenants.