As the Luxury Multimaily Market Peaks, Apartment Owners and Managers Turning to Social Amenities to Engage Residents at Their Properties
The new must-have amenity for luxury apartment projects? Time.
During this economic growth cycle apartment developers have engaged in a virtual arms race of amenities. Most were physical goodies they could tout in property tours - features like furnished guest suites for resident’s out-of-town visitors, rooftop pools, and walk-in lobby refrigerators for food deliveries.
Now, say apartment developers and property managers, the trend is towards providing services that save residents time, or experiences that make effective use of it.