Target’s famous bull's-eye is so cosmically linked with the brand that it’s hard to imagine the retail behemoth ever messing with the logo’s red color. But over the past decade — under pressure from customers, shareholders and employees — Target’s retail future is morphing into a very different hue: eco-green.
The Minneapolis retailer best-known for its trendy, private-label brands and its millennial-friendly prices, has very publicly embraced the renewable energy passions of its millennial-heavy consumer base and is adding rooftop solar panels to its stores to generate renewable electricity at a breathtaking pace.