Patrick Gasior, senior channel sales manager at Velis Real Estate Tech, describes the digital natives now entering the job market as Generation C (Gen C) for their ability to connect, communicate and change. While these three skills offer a lot of opportunities for employers, this generation also bring challenges. “They expect to have the same technology and communication environment in their workplace as they do at home,” Gasior says. “Without it, they feel alienated from the world they know so well. That is why proptech technologies can become an advantage for future buildings to attract employees from the newest generation.”