Wander has reimaged the internet-service business, and now it is opening up shop in L.A. The Internet provider has made a name for itself by offering high-speed Internet service for $25 per month without a contract commitment. The business model is based on providing only the speeds that residents use, which is typically 50 Mbps per year or less.
“I started my career at Disney right as Comcast made a hostile takeover bid in the group tasked with presenting to the board on whether it was worth pursuing,” David Fields, Wander founder tells GlobeSt.com. “This gave me an early education on the Internet Service Provider (ISP) business. While I saw strengths with high gross margins, there were weaknesses when it came to return on invested capital because of the high capex. I also gained insight into how bad the customer experience can be and while I was at Disney, a long-time beloved brand, rates around customer satisfaction rates were plummeting for Comcast and hit an all-time low in 2018.”