Keller Williams is seeking to copy Redfin’s tech to beat the brokerage at its own game.
Keller Williams President Josh Team noted that the real estate industry is seeing an “arms race” — and the company is looking at Redfin because “they’re doing some really great things. The brokerage thinks it can “copy the technology of Redfin before Redfin can take the market share,” Inman reported.
Team compared the strategy to Google Plus, the social network once touted as a Facebook killer. Google had a good concept that Facebook was able to copy, he said.