Predictive analytics, machine learning, artificial intelligence and big data are increasingly becoming a part of day-to-day operations for landlords. Developers and landlords are partnering with tech companies, investing in and creating tech to create better experiences for their tenants and streamline operations within their companies.
Tech is a big part of EQ Office’s shifting real estate strategy. Instead of being asset-focused, it is moving toward a customer-focused strategy, EQ Office Vice President of Real Estate Technology and Innovation Ryan Salvas said during the CREtech San Francisco event Thursday. That means using tech to better understand a customer’s spatial needs and develop services that benefit them.
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