Four months after leaving Purplebricks, the embattled firm’s top U.S. executive is looking to raise money for a new discount brokerage.
Eric Eckardt is seeking $7 million to $10 million to help grow Dwellowner, a cloud-based brokerage, via a security token offering (STO) in which investors are given cryptocurrency representing their investment. An unnamed investor has already committed to chipping in $3 million, Eckardt said in a video posted to Dwellowner’s website on Wednesday.