Silicon Valley- and Irvine-based Ten-X has launched a new dashboard for Ten-X Commercial to enhance the broker, seller and buyer experience. Ten-X and other online platforms like Zillow, CoStar’s LoopNet and StreetEasy have long struggled to attract more brokers to use their products for commercial deals. Many brokers prefer more hands-on deals. Ten-X Senior Director of Product Marketing Tony Belforte said Ten-X has been about finding an unknown buyer from around the globe using a data-driven marketing engine and bringing a listing to the market, but customers have had questions about how and in what way this marketing is done. Ten-X’s new dashboard is the company’s strategy to increase transparency. “We haven’t communicated … the customer experience as well as we would have liked to date,” he said.
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