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So, WeWork Is Going Into Brokerage…I Told You So…But…?

Written by CRETech | Jul 26, 2018 4:30:08 AM

It’s been all over the media and especially Twitter.

Let’s jump back to 2015 when I wrote What Is The New Future Commercial Real Estate Brokerage Model? Hint: It Does Not Include A Broker. Contained within that article was this paragraph, “WeWork has a “Platform for Creators.” A platform that directly faces the user….wait I mean tenant. They directly provide that user a dizzying array of services that the user can choose from. They allow that user to pay them directly ( the more I write about this the more pissed I get that I/me did not come up with this idea and I am “the cre tech shit” how?) and know exactly when where and how they are using “space” commercial real estate space. They have a relationship with that user. A relationship you do not have and may not ever have a chance to develop.”