By now, we all know that millennials are less inclined than previous generations to buy a house or car or stick with a single employer.
Apparently they have commitment issues when it comes to home furnishings, too. At least that’s the thinking behind several web start-ups seeking to lease them everything from sofas to throw pillows.
These new subscription services, including the New York-based Feather and Los Angeles-based Fernish, differ from established furniture-rental companies. As their eco-evocative names suggest, the new companies present renting as an environmental virtue — instead of buying cheap, disposable furniture that ends up in landfills, you can rent better-quality pieces that others use when you’re done with them. They aim at people who have graduated from college but haven’t settled down and who may appreciate fine things but don’t necessarily feel the need to own them just yet.