Developers and landlords have for decades sought green certification to help them attain a level of sustainability that can make their buildings more efficient, and cheaper, to maintain in the long run.
In turn, the buildings can fetch premium rents and achieve higher occupancy rates.
But as the industry for independent review grows, some organizations have started to offer verification in other areas, like digital infrastructure, landscaping and human wellness. The crowded field has left some wondering which ones are necessary and which ones are just marketing gimmicks.