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You’ve built it. Now will they come? Inside construction tech’s struggle

Written by brandonlin | Oct 7, 2021 10:26:36 PM

Success in the rapidly expanding field of construction technology appears to hinge on dreaming big. Just not too big.

For Social Construct, a San Francisco-based startup attempting to revolutionize how multifamily buildings are planned and built, success would also depend on dreaming at the right time. The company was finishing its first ground-up project in Oakland in the spring of 2020 when construction sites across the country went dormant with the onset of the pandemic.