Premier Agent remains Zillow Group’s cash cow, but the lucrative ad program had a rocky quarter.
Following a series of tweaks to the feature, Premier Agent’s third-quarter revenue fell short of Zillow’s own expectations, the company said Tuesday. More than 67 percent of the company’s earnings were tied to the program, where revenue grew 18 percent to $232.7 million. But the listings giant was targeting between $237 million and $239 million.