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Multifamily Execs from Related, Greystar, and Willow Bridge to Explore Loyalty as a Leasing Engine at CREtech New York

SEPTEMBER 30, 2025

Bilt Panel Announcement

New York, NY — September 30, 2025 — CREtech New York, the leading real estate innovation conference and the flagship event of NYC Real Estate Week, has announced a Main Stage session focused on one of multifamily’s biggest untapped opportunities: loyalty. Titled “Loyalty as a Leasing Engine,” this forward-thinking panel will take place on October 22, 2025, at the Javits Center.

In most apartment communities, rent day is still just a transaction. But in this high-impact session, top operators will explore how the rent payment experience can evolve into a loyalty moment—driving digital adoption, resident engagement, and stronger portfolio performance.

Moderator:

  • Margette Hepfner, President of Housing, BILT

Panelists:

  • Chris Schmidt, Executive Vice President, Related Companies
  • Scott Berka, Senior Managing Director – Brand, Loyalty & Innovation, Greystar
  • Trina Williams, VP, Operations & Performance, Willow Bridge Property Company

As multifamily continues to struggle with fragmented ownership, transient residents, and transactional brand relationships, these executives will discuss why it’s time for a new approach to loyalty—one modeled after what works in hospitality, retail, and travel.

Attendees will get real-world insight into how loyalty and resident rewards programs can do more than reduce turnover—they can become the centerpiece of a differentiated, brand-driven leasing strategy.

Attendee Takeaways:

  • Why multifamily’s fragmentation makes traditional loyalty programs difficult—and how to solve for it
  • How loyalty strategies can create community connection and increase retention
  • The impact of rewards on delinquency, renewals, and digital engagement
  • Why personalized incentives beat one-size-fits-all concessions
  • How to turn rent day into a brand moment—not just a billing event

Session Details:

  • Title: Loyalty as a Leasing Engine
  • Date/Time: October 22, 2025 | 10:20 AM – 11:05 AM
  • Location: Main Stage, Javits Center
  • Sponsored by: BILT

Secure your ticket now to ensure you get the lowest available rate. 

For sponsorship inquiries, contact tj@cretech.com.