New York, NY — September 30, 2025 — CREtech New York, the leading real estate innovation conference and the flagship event of NYC Real Estate Week, has announced a Main Stage session focused on one of multifamily’s biggest untapped opportunities: loyalty. Titled “Loyalty as a Leasing Engine,” this forward-thinking panel will take place on October 22, 2025, at the Javits Center.
In most apartment communities, rent day is still just a transaction. But in this high-impact session, top operators will explore how the rent payment experience can evolve into a loyalty moment—driving digital adoption, resident engagement, and stronger portfolio performance.
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As multifamily continues to struggle with fragmented ownership, transient residents, and transactional brand relationships, these executives will discuss why it’s time for a new approach to loyalty—one modeled after what works in hospitality, retail, and travel.
Attendees will get real-world insight into how loyalty and resident rewards programs can do more than reduce turnover—they can become the centerpiece of a differentiated, brand-driven leasing strategy.
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