Amazon Go competitor Standard Cognition raises $40 million to expand its cashierless store solution

Cashierless shopping feels a little bit like magic. There’s something indescribably awesome about being able to grab something from a shelf, stuff it in a coat pocket, and waltz away without having to contend with long lines or busted self-checkout machines. That “coolness” factor — along with the significant cost savings cashierless experiences promise — have given rise to a cottage industry of solutions led by standard-bearer Amazon and its Amazon Go chain.