Amazon’s new blue crew: Tech giant enlists entrepreneurs to own the ‘last mile,’ delivering packages in Prime vans and uniforms

Amazon is expanding further into package delivery and promising to support a new wave of small business owners with the launch of a program that helps entrepreneurs start and run their own companies — delivering items purchased on Amazon.com in distinctive blue Prime-branded shirts and vans.

It’s “the next big building block of our end-to-end supply chain,” said Dave Clark, the Amazon executive who oversees the worldwide delivery logistics infrastructure for the e-commerce giant, in an interview with GeekWire, after a preview of the service for reporters in Seattle on Wednesday.