b8ta raises $19 million Series B led by Macy’s

b8ta, the retail-as-a-service startup, has closed a $19 million Series B round led by Macy’s, with participation from Sound Ventures, Palm Drive Capital, Capitaland, Graphene Ventures, Khosla Ventures and Plug and Play Ventures. This round brings b8ta’s total funding to $39 million.

Macy’s decision to lead this round comes in light of its recent partnership with b8ta to enhance the retailer’s experiential-based concept called The Market. Macy’s is also expanding its partnership with b8ta to launch The Market in a larger space, entirely powered by Built by b8ta, which functions as a retail-as-a-service platform for brands that want a physical presence. b8ta’s software solution includes checkout, inventory, point of sale, inventory management, staff scheduling services and more.

“Testing a shop with them in their store and having really good success made us feel bullish that this model would work well for them,” b8ta CEO Vibhu Norby told TechCrunch.