Be Smart About Your Marketing Tech Purchase

Do you know how much you’re spending on your marketing tech stack? If you haven’t recently done a tech spending audit, you might be surprised. The newest solutions may seem cool and have tons of promise, but soon you’ll be left wondering where your precious marketing dollars are going. Enter tech-debt. Companies come down with this problem when the tech and supporting tools they’ve invested in aren’t delivering the functionality needed in a budget-friendly way. Sometimes it’s not a problem you’ve created, but one inherited through mergers and acquisitions.