Beyond The Bio: 16 Questions With Hello Alfred Co-Founder/CEO Marcela Sapone

Looking to make residents in your apartment building happier? Call up Marcela Sapone.

Sapone is the CEO of Hello Alfred, a “resident experience platform” she co-founded with Jess Beck in 2014 with a big goal: change the way people are living in cities, and free up their time to devote to something meaningful. Alfred Home Managers take care of menial tasks for residents, like grocery shopping (including unloading them into your fridge) or tidying up while residents are at work. Hospitality Managers, who are more like concierges, arranging for tech help or finding a birthday cake for delivery. Residents request services through an app.