Can 'We' Work? Perspectives on WeWork's IPO
CRETech
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1 minute read
Welcome to the desert of the real. Jean Baudrillard coined the term in 1981 to describe a world in which reality is a derivative of its representation — a world in which the map is all there is and the territory itself is disintegrating. Baudrillard was grappling with the nature of consciousness in the time of hyperreality, when it is no longer possible to distinguish between what isand what seems.
