#CEOTalks 1: Guy Grainger, JLL EMEA CEO, On Why They Bet Big On PropTech

Since I started writing this column, I’ve had unprecedented access to all parts of the PropTech value chain. I have spoken to startups and VCs hailing from all over the world and had the opportunity to delve deep in specific use cases as well as highlight global macro trends. But there was one piece of the PropTech puzzle missing – the customer. Naturally, the true end users of real estate (and of the tech and services that go with it) are people like you and I. However, a significant part of PropTech’s success (or failure) sits with the real estate companies that choose to embrace it (or not). So, for a new series of articles (#CEOTalks), I will be sitting down with real estate CEOs to discuss the hows and whys of their tech forays.