Compass deploys sneak-peek marketing; cue the raised eyebrows

In a world where movie trailers can still lure film goers into theaters, residential brokerage Compass wants to deploy that kind of sneak-peek marketing to sell homes.

The New York brokerage has launched a feature that allows its agents to post their listings to Compass’ website days before sharing them with local multiple-listing systems and portals like Zillow, StreetEasy and Realtor.com.