COUNTING ON THE FUTURE: DENSITY

Making corporate real estate size decisions has always been a game of guess and growth. You estimated your headcount needs in the coming years, you estimated how people would use the space, you worked with an architect to test out architectural layouts and hoped that come move in day everyone was happy! Obviously that is a vast over-simplification but corporate real estate decisions have traditionally been made by intuition and rationale, not data. In the absence of data, we are left with strongly held beliefs and paradigms of how space is used. The model is changing though and we are here to ride in the new wave.