CRE Has to Move Through the Stages of Data Says Cherre Cofounder

When it comes to looking at real estate data, LD Salmanson, co-founder of real estate data firm Cherre, points to Gartner’s four stages of analytics maturity: descriptive (what happened), diagnostic (why things happened), predictive (what will happen), and prescriptive (making things happen).

The good news is there’s plenty of room for improvement. The implied bad news is that the improvement is direly needed.