CREtech’s Michael Beckerman: Get on the Tech Bandwagon Already!

Everybody needs a cheerleader, and for commercial real estate technology, that’s Michael Beckerman.

Some 30 years ago, Beckerman entered commercial real estate when he started his own PR agency, Beckerman PR—which has repped the likes of Avison Young, CBRE, JLL and CoStar—but he has since left for the choppy waters of technology. After starting his own real estate news aggregator, his latest project, CREtech, is bringing tech to the ever-obstinate commercial real estate sector.