Eckardt has remote control as real estate disruptor makes U.S. push

Eric Eckardt is not a typical real estate executive, but then again, his employer, Purplebricks, is hardly a traditional real estate company.

The U.K.-based outfit is a web-based brokerage that prides itself on mobility and flexibility. Its business model is to cover more territory with fewer people; it’s a global, digital platform built on local expertise.
In that sense, Eckardt seems the ideal general for the great disruptor’s American campaign.