EQ Office CEO Lisa Picard On Rebranding, Future Strategy: 'Success Is A Horrible Teacher'

EQ Office President and CEO Lisa Picard was in the hot seat during her fireside chat with Convene co-founder and CEO Ryan Simonetti during Bisnow’s Midwest Office Development and Leasing Summit at the Loews Chicago Hotel Thursday.

The Picard-Simonetti chat dovetailed with the news of EQ Office’s rebranding from Equity Office and its plans to partner with flex space operators to make more efficient use of its office footprint, starting with a partnership with Industrious at Los Angeles’ Howard Hughes Center. Picard said EQ Office is looking to adapt to the times, the rapid changes in technology, its impact on lease terms, the tenant experience and how office owners do business. The status quo is in need of a shakeup, she said.

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