EQ Office president talks company rebranding, embracing tech at recent conference

EQ Office President and CEO Lisa Picard recently discussed the news her company rebranded from Equity Office during a chat with Convene co-founder and CEO Ryan Simonetti recently.

Along with the name change, EQ Office plans to partner with flex space operators in order to make more efficient use of its office footprint, beginning with a partnership with Industrious at Los Angeles’ Howard Hughes Center.

Picard stated the company is looking to adjust to the changing times, the rapid changes in technology, its impact on lease terms, the tenant experience and how office owners conduct business. The status quo could no longer remain, according to Picard.

“Success is a horrible teacher,” she said. “We have assumptions we use in the industry that no longer serve us. The industry needs to unlearn things.”