Gen Z Is Social And Frugal, A Perfect Match For Co-Living Developers

Gen Z — the cohort that is now filling up college housing — is both frugal and social. After watching their parents struggle through the Great Recession, this generation knows the value of saving money. If that means co-living with other students, so be it.

“They are a generation that is very similar to the post-Depression generation,” GGLO Director of Campus Environments and principal Beth Dwyer said at the Bisnow Seattle Pacific Northwest Student Housing and Higher Ed Summit held Thursday at The Sanctuary.