Home Sales Are On Fire... And Being Done Like Never Before

Recently I ordered things online that I never thought that I would; however, these are unique times. And, although I have surprised myself with my online shopping habits, I haven’t ordered a home. Yet. Many home builders are creating processes that are leading more and more to a complete online experience for the home buyer. Linda Mamet is chief marketing officer at TRI Pointe Group, a California-based on-site home builder, and shares some of the company’s recent digital success. Almost half of the net orders in the second quarter were captured via virtual and one-on-one appointments with an online sales team, which is up more than 20% from the first quarter. Plus, that growth is during the company’s second largest historical sales month, with 624 net new home orders in June.