How 2020’s Apartment Marketing Technology Revolution is Powering 2021

3-D virtual tours, chat bots, omni-channel marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021.

Morgan Porter, digital marketing director at Birchstone Residential, Dallas-Fort Worth, commented on their capabilities and value when it comes to improving the resident journey in a blog published this week at multifamilyinsiders.com.