How NYC Real Estate Firm Rudin Is Using Big Data To Save The Planet

It’s common to associate the term “big data” with targeted advertising and invasions of privacy, but for New York City-based commercial real estate management company Rudin, the massive sets of numbers can help save the world.

In response to requests from utility companies and government entities to reduce emissions and prevent catastrophes like the northeast blackout in the summer of 2003, the firm launched a tech startup, Prescriptive Data, to find a way to use big data sets, technically referred to as silos, to answer these calls.