How the Financial Crisis Bred a Generation of Proptech Leaders

It was 2012, the foreclosure crisis was still in full swing, and he was on his way to Atlanta, where he and his team would participate in one of the greatest fire sales in American history.  In Georgia, foreclosure auctions take place on courthouse steps throughout the state on the first Tuesday of each month. Traditionally, the buyers milling about, brandishing clipboards and schmoozing in the sun, were local investors, ready to score a deal or two. But in the wake of the foreclosure crisis — with hundreds of thousands of distressed homes available at a discount — they were joined by institutional investors like Colony Capital’s new branch, Colony American Homes, where Haldeman was the chief technology and marketing officer.