In-store meets online for the world’s biggest shopping event

Sales on Singles Day – like Black Friday or Cyber Monday, but bigger – in China soared to a record US$30.8 billion, topping last year’s total by 27 percent.

However, year-on-year, this marked the slowest growth in the 10-year history, a confident signal to retail landlords that have been facing challenges from the rise of e-commerce, says Paige Chuang, senior manager in JLL China’s retail leasing team.