Keller Williams Expands iBuying Reach in Deal With Offerpad

Real-estate firm Keller Williams is joining with home-sales platform Offerpad, expanding its reach into the fast-growing market of algorithm-driven home sales.

The realty franchise entered the all-cash, online sales market known as iBuying in May. The new agreement will give Offerpad first dibs any time a Keller Williams customer wants to sell to an iBuyer instead of putting their home on the open market.