Luxury brokers insist they can take on Airbnb Luxe and win

After disrupting the short-term rental industry at large, Airbnb is coming for brokers of high-end vacation rentals.

On Tuesday, about two years after it acquired high-end vacation rental website Luxury Retreats, Airbnb announced it was rolling out Airbnb Luxe, a vertical featuring properties that rent for $1,000 or more per night. Sourced from listings on Luxury Retreats, Luxe features about 2,000 properties worldwide, which were selected due to stand-out features in their design, location and views, according to the company. Renters using the service can take advantage of the services of a trip designer — like a concierge or butler — to arrange tours, transportation, and more.