Nike’s New Retail Store Blends Data And In-Store Shopping

Blending digital insights with a physical storefront experience, Nike has unveiled a new type of retail store in Los Angeles that will use customer data to determine inventory and personalize services. The 4,557 SF Nike by Melrose at 8552 Melrose Ave. in West Los Angeles is Nike's first Nike Live concept store that the multibillion-dollar sneaker company will soon introduce to major markets worldwide.

Using insights and customer data gathered from shoppers who use the company’s NikePlus and other digital platforms, Nike officials said they uniquely curated the merchandise of the store for the “style, sport and speed-obsessed consumers of the city.” “We’re thrilled to be opening up Nike by Melrose and bringing the best of Nike products and offerings selected for this community,” NikeDirect President Heidi O’Neill said in a news release.

Read more at: https://www.bisnow.com/los-angeles/news/retail/nikes-new-retail-store-in-los-angeles-blends-data-and-in-store-shopping-90669?utm_source=CopyShare&utm_medium=Browser