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Now You Can Build Your Own Real-Estate Empire, $100 at a Time

A financial-technology startup is taking on the difficult task of enticing mom-and-pop investors to invest in small slices of office towers and other commercial buildings.

Lex Markets aims to serve as the intermediary between investors and real-estate firms looking to sell stakes in individual properties, arranging securities sales in increments of $100 and listing the offerings on its platform.

It is the latest effort to capitalize on retail investors’ growing anxiety over the lower returns that their stock and bondholdings are expected to produce amid ultralow rates.